ABOUT US

Wedge Communications LLC was formed in March 2011 by W. Gill Woodall, PhD, David Buller, PhD, and Erwin Bettinghaus, PhD. Its mission is to bring to market web-based education and programs that help individuals prevent chronic disease. It specializes in the transfer of technology from university and other government-sponsored research. Wedge Communications LLC was organized in the State of Nevada. It is a member-managed LLC.

Way To Serve is a responsible beverage service training for alcohol servers. It is approved in several states by alcohol regulators. The training contains information on state laws and important skills to safely and responsibly serve alcohol, including checking IDs, recognizing when customers are intoxicated, refusing sales, and serving alcohol in a way that keeps customers and communities safe. The training is entirely online and uses the latest multi-media interactive interfaces to create a fun, engaging, and effective training platform.

THE PRINCIPALS:

W. Gill Woodall, PhD, is a Senior Scientist at Klein Buendel, Inc., a health communication and media development firm in Golden, Colorado. Dr. Woodall also is Professor Emeritus in the Department of Communication and Journalism at the University of New Mexico and served as a Senior Scientist in the Center on Alcoholism, Substance Abuse and Addictions at the University of New Mexico through 2019. Dr. Woodall is an expert in the prevention of alcohol-related problems including driving under the influence and binge drinking. He has led projects creating novel online programs to prevent binge drinking by college students and to provide training in responsible beverage service, resulting in the Way To Serve training program licensed and marketed by Wedge Communications. Klein Buendel's designers and programmers produced the Way To Serve online training.

David B. Buller, PhD., is Senior Scientist at Klein Buendel, Inc. in Golden, Colorado. Dr. Buller has extensive experience creating programs to prevent cancer and other chronic disease for children and adults, delivered over the newest online and mobile technologies, and on social media. He led a project creating a mobile application to support young adult smokers in quitting, which was licensed and marketed by Wedge Communications. Dr. Buller also led a project producing one of the first responsible vendor training programs for the recreational cannabis industry.

Erwin Bettinghaus, PhD, is Senior Scientist at Klein Buendel, Inc. Formerly a member of the National Cancer Advisory Board, Dr. Bettinghaus is an expert in community programs and news media coverage related to the prevention of chronic disease. He was formerly the Dean of the College of Communication Arts and Sciences at Michigan State University.